Fruit Bandit – Branding and Research

Spring 2013 |
Research Design Project to ideate the branding and business of a pedal powered bike smoothie for a low-income area in Mexico. The project incorporated design an marketing of the street level bike smoothie, which not only distributed pedal powered smoothies but informed the public on the need for exercise and health eating. As a team we also developed the larger business model that included bicycle manufacture, lending, and sale of smoothies.
1-users

My primary focus was on the branding and visual of the project.

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Brand Ideation

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Chose to focus branding on children, with a youthful and exciting feel, Bike Bandit

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[Logo Sketches]

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8-MX-13

 

9-MX-109

After Brand ideation was complete, My Professor and Myself traveled to Toluca Mexico to work with Tecnológico de Monterrey  students on interviewing and testing of the Brand with users.

10-test

 

11-manufacture

 

work with local bike mechanics and builders to discuss possible manufacture and maintenance

12-interview

 

13-interview

Future advancements include a tricycle model and further design improvements.

[Trike Branding]

Semester Long (4 month) Design Project as well as a week long summer research trip

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