Design a daily travel pack for modern motorcyclists.

Developing a backpack that adheres to current motorcyclists, from long to short distance riders, male and female riders. Utilizing modern materials and manufacturing, easy access to contents, safe and reliable features, and traditional styling.



To better understand potential pack users extensive research was done. Initially by interviewing users, learning what has worked for them, what struggles they’ve had, what styles and preferences they have, and why type of motorcycle riding they do. From the interviews and market research user profiles were created to personify typical users, one for a female daily rider another for a male classic motorcyclist.

Key Findings

The opportunity discovered fell between a typical back packing daypack and a typical motorcycling backpack. The daypack has key features riders like such as utility, adjustability, and the ability to be used while not riding, though lacked desired aspects such as keeping material secure in corners, easy to get to contents with gear on, and too many things that flap around while riding. The Motorcycle specific bags usually focus heavily on motorcycling style, with some utilizing wind and weather protection, though they were difficult to bring to non-motorcycling activities. The solution must have the following key aspects:


Thumbnail Sketches

A number of thumbnail sketches were made with a grounding of research the mentality of “no idea is a bad idea”. Sketches were then evaluated with regard to key findings and practicality.

Sketch explorations into various styles initiated in the thumbnail stage were done. Adding explorations into color, with a focus on 1960s – 70s pallets, were also done. More focus on the key findings was also done.

Study Models

To better understand the form in three-dimensional space, how the lines and surfaces interact with each other, light, and the surroundings, study models were created. Multiple quick foam scale study models were created via previous sketches. A paper 1:1 model was made to explore possible material patterns and user scale. From the models further refinement was done.


Variations in colors were explored by beginning with an ideal user and then creating compositions based on the user, changing color and materials. The color variation can be used on for further product options. Patterns were also explored and an ideal pattern wash chosen based on traditional styling with a modern material aesthetic.



Though researching materials, manufacturing techniques, and hardware that would fulfill the key findings for user and market understanding. The focus on modern material features and traditional styling led to Barkcloth (a sustainably harvested material) for a traditional textured look that is also waterproof, tear resistant, and added rigidity for the bag to hold its shape in a windy environment. Cork was selected for the shoulder and back support (often found in motorcycling jackets) as it is provided a traditional organic aesthetic with great strength to weight performance along with vibration and shock dampening. Rip stop with the selected pattern to water, wind, weight, and wear resistance.