Developing a backpack that adheres to current motorcyclists, from long to short distance riders, male and female riders. Utilizing modern materials and manufacturing, easy access to contents, safe and reliable features, and traditional styling.
Design a daily travel pack for modern motorcyclists.
To better understand potential pack users extensive research was done. Initially by interviewing users, learning what has worked for them, what struggles they’ve had, what styles and preferences they have, and why type of motorcycle riding they do. From the interviews and market research user profiles were created to personify typical users, one for a female daily rider another for a male classic motorcyclist.
The opportunity discovered fell between a typical back packing daypack and a typical motorcycling backpack. The daypack has key features riders like such as utility, adjustability, and the ability to be used while not riding, though lacked desired aspects such as keeping material secure in corners, easy to get to contents with gear on, and too many things that flap around while riding. The Motorcycle specific bags usually focus heavily on motorcycling style, with some utilizing wind and weather protection, though they were difficult to bring to non-motorcycling activities. The solution must have the following key aspects:
Sketch explorations into various styles initiated in the thumbnail stage were done. Adding explorations into color, with a focus on 1960s – 70s pallets, were also done. More focus on the key findings was also done.
To better understand the form in three-dimensional space, how the lines and surfaces interact with each other, light, and the surroundings, study models were created. Multiple quick foam scale study models were created via previous sketches. A paper 1:1 model was made to explore possible material patterns and user scale. From the models further refinement was done.