Research Design Project to ideate the branding and business of a pedal powered bike smoothie for a low-income area in Mexico. The project incorporated design an marketing of the street level bike smoothie, which not only distributed pedal powered smoothies but informed the public on the need for exercise and health eating. As a team we also developed the larger business model that included bicycle manufacture, lending, and sale of smoothies.
After Brand ideation was complete, My Professor and Myself traveled to Toluca Mexico to work with Tecnológico de Monterrey students on interviewing and testing of the Brand with users.
My primary focus was with branding design of the project.